
About two years into my time at Karuna, we created Avatara Skincare from the ground up for an entirely different, younger demographic. From developing the look and feel to packaging, product launches, marketing, and collaborations, I got to help shape what Avatara would become while still being part of the same small team behind Karuna.

A bold visual identity that differentiated the brand through vibrant color, modern typography, and distinctive packaging.
Designed packaging that was immediately recognizable on store shelves.
Developed marketing campaigns across digital, social, and retail channels.
Created launch campaigns and supporting creative assets that introduced new products across multiple marketing channels.
Designed retail displays, e-commerce assets, promotional materials, and digital campaigns.
Maintained a cohesive visual identity across packaging, photography, marketing campaigns, and digital content.
















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