Sports Research

Led the evolution of the brand across packaging, digital marketing, retail, and product launches, ensuring a cohesive visual identity across every channel.

Planned and art directed product and lifestyle photography, creating cohesive visual assets that elevated the brand across marketing campaigns.

Developed creative campaigns for product launches, e-commerce, email marketing, retail, and digital platforms, delivering consistent visual communication across every channel.

Designed retail packaging and product extensions that balanced shelf impact, production requirements, and long-term brand consistency.

Created retail displays, merchandising, Amazon A+ content, and digital assets that strengthened the shopping experience both in-store and online.

Managed creative projects from concept through production, collaborating with cross-functional teams, photographers, printers, and vendors to deliver successful brand launches.